I lead design for complex products, from strategy to shipping.
My career began in visual and digital design, where I became interested in the space between how things look and how they work. Moving into product design gave that interest a new dimension: the challenge of making complex systems feel intuitive, useful, and human.
I've worked across consumer experiences, financial services, healthcare, and enterprise technology, with teams at The Telegraph, Google, Macmillan Cancer Support, and Lloyds Banking Group. At IBM, I designed for Cloud Data & AI, working with technical users and intricate workflows. Later, across Encode, Elastic, Snyk, and EngFlow, I explored the challenges of designing developer tools and security products at scale.
Much of my practice sits at the intersection of complexity and clarity. I like getting deep into unfamiliar domains, understanding how systems fit together, and working with product and engineering teams to shape not only the interface, but the product itself.
As Head of Product Design at Decentriq, I led a small team working on privacy-enhancing technology, translating abstract technical concepts into experiences people could understand and trust. Today, I lead Product Design at JupiterOne, where my work spans product strategy, AI, design systems, and human–AI interaction. At both companies, I redesigned and shipped the design system.
I'm interested in what happens as software becomes more intelligent: how we make AI useful without making it opaque, how people build trust in systems they can't fully see, and how thoughtful design can make emerging technology feel less complicated and more human.
Outside my product work, I've spent more than seven years mentoring designers and founders. I enjoy helping people find their own approach to the craft, navigate the less obvious parts of a career, and connect design decisions to the wider ambitions of a business.
I'm also a digital artist and lead Garage 68, an experimental collective exploring the space between art, technology, sound, and human experience. It's a more open-ended practice, driven by curiosity, play, and the occasional happy accident. It continually feeds back into how I think about interaction, perception, and the ways people experience technology.
You can explore some of my visual experiments and installations.
Areas of focus.
AI Product Strategy
Defining design vision for AI-native products. Aligning engineering, data science, and business.
Design Systems
Building scalable, token-based systems that keep products consistent and teams fast.
Human-AI Interaction
Designing trust, transparency, and control into AI systems.
AI Product Development Process
Helping companies scale AI practices and leverage design in the AI world.
